Economics of Business Strategy

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Business & Economics - Mathematical Economics
Economics of Business Strategy

Economics of Business Strategy

Name: Economics of Business Strategy
ISBN: 9780273676256

Dr John Lipczynski, Mr J J Wilson

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This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management. The book is written for the growing number of courses at MBA, undergraduate, and foundation level where readers require not only an integrated theoretical framework in economics and management, but also the practical skills and knowledge to examine how and why firms behave in certain ways in the real world.

श्रेणियाँ:

Business & Economics - Mathematical Economics

साल:

2003

प्रकाशन:

Financial Times Prentice Hall

भाषा:

english

पृष्ठ:

344

ISBN 10:

0273676253