The Tipping Point

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The Tipping Point

The Tipping Point

Name: The Tipping Point
ISBN: 9780316316965

Malcolm Gladwell

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

साल:

2006

संस्करण:

प्रकाशन:

Little, Brown and Company

भाषा:

english

पृष्ठ:

147

ISBN 10:

0316316962

ISBN 13: